"One's mind, once stretched by a new idea, never regains its original dimensions." -Oliver Wendell Holmes

Wednesday, June 23, 2010

Child Targeted Advertising

Here is an interesting article, How Shrek and Dora are Making Kids Fat, that claims that child-targeted advertising which uses cartoon characters is making our kids choose foods that are not exactly the most healthy for them. I know that my kids would choose a product with Dora on the front if they had a choice. Interestingly, even when we go through the health food sections my kids want us to get the cereals with the cute animals on them, but then they are let down when they don't like the cereal. What do you think of these marketing tactics?

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